Reference this guide when making any materials promoting or involving Taco Tico.
The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.
The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.
The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with Taco Tico.
Contact kchampion@greercompanies.com with any questions or concerns. We’re here to help.
Download the full walkthrough of our brand guidelines. It covers language, logos, colors, fonts, and usage examples.
Download Brand Guidelines
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Use these for profile pictures on things like Zoom, LinkedIn, etc. Sometimes you can use a big image but it will still scale down small for your avatar in comments and on mobile devices. So we recommend sticking with the secondary icon.
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Colors from each color process (RGB, CMYK, Pantone/Spot, etc) may look different on different devices. Following these measurements should result in consistent printed and digital materials, but speak up if you find a strange color or result during the course of your work.
CMYK: 3, 4, 27, 2
HEX: #F2E5B1
RGB: 242, 229, 177
PANTONE: 7500 U
CMYK: 0, 31, 90, 0
HEX: #E8973E
RGB: 232, 151, 62
PANTONE: 130 U
CMYK: 0, 15, 82, 1
HEX: #EDCC4D
RGB: 237, 204, 77
PANTONE: 128 U
CMYK: 90, 60, 45, 55
HEX: #31393C
RGB: 49, 57, 60
PANTONE: 546 U
CMYK: 0, 71, 94, 4
HEX: #C45133
RGB: 196, 81, 51
PANTONE: 173 U
This guide assumes you have the commercial license to use these fonts.
Headlines should be all-caps and italic. The tracking (spacing between letters) on headlines should be kept fairly tight.
Get FontThis is a script font, so use it sparingly. Do not use all caps—only use this for short phrases. Do not use this font in full sentences.
Get FontUse this font for most typed content.
Get Font
